In the SHMA, it states "Although the projected growth in households is expected to come from single person households this does not mean that the majority of provision should be for 1and 2 bed properties. Many small households occupy larger dwellings than they strictly need. Furthermore, satisfying demand for larger property through new development could free up significant volumes of smaller dwellings within the existing stock". This is contrary to NPPF guidance point 7 with regard to social & environmental factors. The question remains that due to the small catchment area as defined by DTZ, who will be able to afford the houses which they may vacate? Poor economic growth and sustainable business models in this area are key factors in housing problems. The Chartered Institute of Personnel and Development (CIPD) state a rapid growth in zero-hours contracts and has reached over 1 million. Indeed you point out the business to housing problem stating "Whilst the amount of proposed housing development has increased since the above study, this scale of employment land release is still regarded as an appropriate minimum on the basis that it is well above trend-based forecasts". Why build more houses when there are insufficient jobs to sustain and supply such developments? Please publish your exact reasoning!

In order for people to live in Rother, 1-2 bedroom houses are far more affordable than larger sized houses yet as it was described in representation against MOD 12.5, even these are beyond the means of local communities for the large majority.